Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that
product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and
communicating value to customers, and customer relationship management that also benefits the organization.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as
understanding consumer behavior and providing superior customer value.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in
positioning the firm within its competitive market. The main definition is often credited to Philip Kotler, recognized as the
originator of the most recent developments in the field, for the works that appeared from 1967 to 2009.
product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and
communicating value to customers, and customer relationship management that also benefits the organization.
Marketing is the science of choosing target markets through market analysis and market segmentation, as well as
understanding consumer behavior and providing superior customer value.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of
response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in
positioning the firm within its competitive market. The main definition is often credited to Philip Kotler, recognized as the
originator of the most recent developments in the field, for the works that appeared from 1967 to 2009.
1. Market research is useful for ____?
(1) Deciding proper marketing strategies (2) Deciding the selling price (3) choosing the right products (4) choosing the sales person (5) All of these Ans. (5) 2. A call means: (1) shout out to somebody (2) profession or business (3) visiting friends (4) visiting prospective customers (5) after-sales service Ans. (4) 3. Conversion means: (1) meeting a prospective client (2) interacting with a prospective client (3) converting an employer into an employee (4) converting a seller into a buyer (5) converting a prospective client into a buyer Ans. (5) 4. Customization means: (1) acquiring more customers (2) regulating customers (3) special products to suit each customer (4) more products per customer (5) All of these Ans. (3) 5. Modern style of marketing include (1) digital marketing (2) tele-marketing (3) e-commerce (4) e-mails solicitation (5) All of these Ans. (5) 6. E-Marketing is the same as (1) virtual marketing (2) digital marketing (3) real time marketing (4) all of these (5) None of these Ans. (4) 7. Value-added services means (1) costlier products (2) large number of products (3) additional services (4) at par services (5) None of these Ans. (3) 8. Aggressive Marketing is necessitated due to: (1) globalization (2) increased competition (3) increased production (4) increased job opportunities (5) All of these Ans. (2) 9. Efficient Marketing styles require (1) proper planning (2) good communication skills (3) team work (4) knowledge of products (5) All of these Ans. (5) 10. The performance of a salesperson depends on (1) salary paid (2) sales incentive paid (3) sizes of the sales team (4) ability and willingness of the salesperson (5) team leader aggressiveness Ans. (4) 11. The sole aim of marketing is to (1) increase sales (2) increase the number of employees (3) increase profits (4) increase production (5) All of these Ans. (1) 12. Lead generation means (1) tips for selling tactics (2) tips for better production (3) generating leaders (4) likely sources for prospective clients (5) All of these Ans. (4) 13. Find the correct statement: (1) Marketing is redundant in monopolistic companies (2) The performance of a salesperson depends on the amount of incentives paid (3) Marketing is influenced by peer performance. (4) An increase in market shares indicates fall in business volume. (5) A mission statement is part of the Company's Prospectus. Ans. (5) 14. Which of the following is the first step in the 'transaction processing cycle', which captures business data through various modes such as optical scanning or at an electronic commerce website? (1) Document and report generation (2) Database maintenance (3) Transaction processing (4) Data Entry (5) None of these Ans. (1) 15. CRM (Customer Relationship Management) is (1) A pre-sales activity (2) A tool for lead generation (3) An ongoing daily activity (4) The task of a DSA (5) All of the above Ans. (5) 16. Bancassurance can be sold to (1) All banks (2) All insurance companies (3) Insurance Agents (4) All existing and prospective bank customers (5) All of the above Ans. (4) 17. Cross-selling is not effective for which one of the following products? (1) Debit Cards (2) Savings Accounts (3) Internet Banking (4) Pension loans (5) Personal loans Ans. (2) 18. Which of the following is not involved in the Growth Strategies of a company? (1) Horizontal integration (2) Vertical Integration (3) Diversification (4) Intensification (5) None of these Ans. (4) 19. A successful "Blue Ocean" requires (1) Effective communication (2) Innovative skills (3) Motivation (4) All of the above (5) None of these Ans. (4) 20. Cross-selling is a basic function of (1) All employers (2) All employees (3) All salespersons (4) Planning Department (5) All of the above Ans. (3) |
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21. Data mining means analyzing the data stored with
(1) The DSA
(2) The front-office staff
(3) The back-office staff
(4) The customers
(5) None of these Ans. (3)
22. SME means
(1) Selling and Marketing Establishment
(2) Selling and Managing Employee
(3) Sales and Marketing Employee
(4) Small and Medium Enterprises
(5) None of these Ans. (4)
23. One of the following is not included in the 7 P's of
Marketing. Find the same.
(1) Product
(2) Price
(3) Production
(4) Promotion
(5) None of these Ans. (3)
24. The target group of the SME loans is
(1) All businessmen (2) All professionals
(3) All SSIs (4) All of the above
(5) None of these Ans. (3)
25. Home loans can be best canvassed among
(1) Builders (2) Flat owners
(3) Land developers (4) Agriculturist
(5) Individual wanting to buy a flat or house
Ans. (5)
26. Online Marketing is the function of which of the
following
(1) Purchase section
(2) Production Department
(3) IT Department
(4) Design Section
(5) A collective function of all staff Ans. (5)
27. Customization is useful for
(1) Designing customer specific product
(2) Call centres
(3) Publicity
(4) Motivating the staff
(5) Cold calls Ans. (1)
(1) The DSA
(2) The front-office staff
(3) The back-office staff
(4) The customers
(5) None of these Ans. (3)
22. SME means
(1) Selling and Marketing Establishment
(2) Selling and Managing Employee
(3) Sales and Marketing Employee
(4) Small and Medium Enterprises
(5) None of these Ans. (4)
23. One of the following is not included in the 7 P's of
Marketing. Find the same.
(1) Product
(2) Price
(3) Production
(4) Promotion
(5) None of these Ans. (3)
24. The target group of the SME loans is
(1) All businessmen (2) All professionals
(3) All SSIs (4) All of the above
(5) None of these Ans. (3)
25. Home loans can be best canvassed among
(1) Builders (2) Flat owners
(3) Land developers (4) Agriculturist
(5) Individual wanting to buy a flat or house
Ans. (5)
26. Online Marketing is the function of which of the
following
(1) Purchase section
(2) Production Department
(3) IT Department
(4) Design Section
(5) A collective function of all staff Ans. (5)
27. Customization is useful for
(1) Designing customer specific product
(2) Call centres
(3) Publicity
(4) Motivating the staff
(5) Cold calls Ans. (1)
28. The key challenge to market-driven strategy is
(1) Selling maximum products
(2) Employing maximum DSAs
(3) Delivering superior value to customers
(4) Being rigid to changes
(5) Adopting shot-term vision
Ans. (3)
29. Effective selling skills depends on
(1) Size of the sales team
(2) Age of the sales team
(3) Peer strength
(4) Knowledge level of the sales team
(5) Educational level of the sales team Ans. (3)
30. Generation of sales lead can be improved by
(1) being very talkative
(2) increasing personel and professional contact
(3) being passive
(4) engaging recovery agent
(5) product designs Ans. (2)
31. A market plan is
(1) performance appraisal of the marketing staff
(2) company prospectus
(3) documented marketing strategy
(4) business targets
(5) call center Ans. (3)
32. Marketing channels means
(1) delivery objects
(2) sales target
(3) delivery outlets
(4) delivery boys
(5) sales teams
Ans. (3)
33. Social marketing is
(1) share market prices
(2) marketing by the entire society
(3) internet marketing
(4) marketing for the social cause
(5) society bye-laws Ans. (4)
34. Service marketing is the same as
(1) internet marketing
(2) telemarketing
(3) internal marketing
(4) relationship marketing
(5) transaction marketing Ans. (4)
35. Market-driven strategy includes
(1) identifying problems
(2) planning marketing tactics of peers
(3) positioning the organization and its brands in the
market place
(4) internal marketing
(5) selling old products Ans. (3)
36. Innovation in marketing is same as
(1) motivation (2) perspiration
(3) aspiration (4) creativity
(5) team work
Ans. (4)
37. Personal loans can be canvassed among
(1) salaried person (2) pensioners
(3) foreign nationals (4) NRI Customers
(5) Non-customers
Ans. (1)
(1) Selling maximum products
(2) Employing maximum DSAs
(3) Delivering superior value to customers
(4) Being rigid to changes
(5) Adopting shot-term vision
Ans. (3)
29. Effective selling skills depends on
(1) Size of the sales team
(2) Age of the sales team
(3) Peer strength
(4) Knowledge level of the sales team
(5) Educational level of the sales team Ans. (3)
30. Generation of sales lead can be improved by
(1) being very talkative
(2) increasing personel and professional contact
(3) being passive
(4) engaging recovery agent
(5) product designs Ans. (2)
31. A market plan is
(1) performance appraisal of the marketing staff
(2) company prospectus
(3) documented marketing strategy
(4) business targets
(5) call center Ans. (3)
32. Marketing channels means
(1) delivery objects
(2) sales target
(3) delivery outlets
(4) delivery boys
(5) sales teams
Ans. (3)
33. Social marketing is
(1) share market prices
(2) marketing by the entire society
(3) internet marketing
(4) marketing for the social cause
(5) society bye-laws Ans. (4)
34. Service marketing is the same as
(1) internet marketing
(2) telemarketing
(3) internal marketing
(4) relationship marketing
(5) transaction marketing Ans. (4)
35. Market-driven strategy includes
(1) identifying problems
(2) planning marketing tactics of peers
(3) positioning the organization and its brands in the
market place
(4) internal marketing
(5) selling old products Ans. (3)
36. Innovation in marketing is same as
(1) motivation (2) perspiration
(3) aspiration (4) creativity
(5) team work
Ans. (4)
37. Personal loans can be canvassed among
(1) salaried person (2) pensioners
(3) foreign nationals (4) NRI Customers
(5) Non-customers
Ans. (1)